Managing and rebuilding reputation
Reputation is one of the most important assets for companies and managers. It protects the image and ultimately creates and enhances value. However, crises in particular are an outstanding threat to a good reputation. Warren Buffett already recognized: "It takes twenty years to build a reputation and five minutes to ruin it.
We support you in building your reputation with comprehensive reputation management. We are at your side when it comes to defending and rebuilding your reputation in a crisis. Social media in particular has increased the scope for attack and image risks for companies and people in responsible roles. Whether in initial establishment or reconstruction: communication is existential.
Our services include
- to develop a communication strategy including an intervention concept
- evaluate the reputation and any damages to it
- conduct comprehensive media and issues monitoring, especially through social media
- identify influencers and inform them precisely
- implement crisis communication structures and create DarkSites
- to conduct media trainings
- generate positive content and distribute it through all media, online and offline
- build new platforms and communities
- to correct negative content and, if necessary, to position counterstatements
- implement a search engine optimization and overlay negative reports