Privacy policy

You have the right to request confirmation at any time, informally and without giving reasons, as to whether we process personal data relating to you (Article 15(1) GDPR). If this is the case, you also have the right to obtain information about

• this data and the purposes of processing,
• the categories of personal data being processed,
• the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations,
• if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration,
• the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller or a right to object to such processing,
• the existence of a right to lodge a complaint with a supervisory authority,
• if the personal data is not collected from the data subject, any available information on the origin of the data and the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject (Article 15(1) GDPR) and, in this context, a right to receive a copy of this data free of charge (Article 15(3) GDPR), insofar as this does not affect the rights and freedoms of third parties (Article 15(4) GDPR).

This right can be exercised informally and without giving reasons. If we are unable to verify your identity, we may only provide the aforementioned information if proof of your identity is provided; if this is the case, we will inform you accordingly.

Some of the websites use cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are text files that are stored on your computer and saved by your browser. The use of analysis and marketing cookies is based exclusively on your consent in accordance with Article 6(1)(a) GDPR. Technically necessary cookies, which serve the electronic communication process or are necessary for the provision of certain functions, are set on the basis of Article 6(1)(f) GDPR, as we have a legitimate interest in the technically error-free provision of our services. If other cookies (e.g., cookies for analyzing your surfing behavior) are stored, these are treated separately in this privacy policy. You can withdraw or adjust your consent at any time with future effect via our cookie consent tool (Contao Marketing Suite). You can access this at any time via the cookie icon displayed on our website.

Some of the cookies we use are so-called session cookies. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted. We use the cookie consent module of the Contao Marketing Suite to obtain and document consent. It stores the user's decision locally in the browser and does not process any personal data.

We use the Contao Marketing Suite from numero2 – Agentur für digitales Marketing GbR
Partners: Torsten Materna and Benjamin Born, Schellengasse 15, 67433 Neustadt an der Weinstraße
https://contao-marketing-suite.com/datenschutz.html

Cookies:

• consent_*
• Storage period: up to 1 year
• Purpose: Storage of cookie consent

Legal basis: Article 6(1)(a) GDPR (consent)

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing device
• Time of the server request
• IP address

This data is not merged with other data sources.

The basis for data processing is Article (6)(1)(f) GDPR. The website operator has a legitimate interest in data processing because it is technically necessary to display the website and to ensure its stability and security.

Web analysis (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently, or invite reuse. It also enables us to identify areas that require optimization.

In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or on a terminal device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users' IP addresses are processed. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is processed in the context of web analysis, A/B testing, and optimization, but only pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

• Types of data processed: Usage data (e.g., page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, persons involved).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion." Storage of cookies for up to two years. (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years.)
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Article 6(1)(a) GDPR)

We use Google Tag Manager, a software from Google that allows us to centrally manage so-called website tags via a user interface. For the use of Google Tag Manager, we have concluded a data processing agreement with Google in accordance with Article 28 GDPR. Tags are small code elements on our website that are used to record and analyze visitor activity. This technology helps us to improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, store cookies with user profiles, or perform independent analyses. Its function is limited to simplifying and streamlining the integration and management of tools and services that we use on our website. Nevertheless, when using Google Tag Manager, the IP address of the user is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies may also be set in the process. However, this data processing only takes place when services are integrated via Tag Manager. Google Tag Manager itself does not set any cookies and does not store any personal data. It is used exclusively for the management and triggering of other tracking tags that may collect personal data. For more detailed information about these services and their data processing, please refer to the further sections of this privacy policy.

We use Google Tag Manager (GTM) from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Website: https://marketingplatform.google.com
Privacy policy: https://policies.google.com/privacy.
Data processing agreement: https://business.safety.google/adsprocessorterms

Cookies:

• None of our own
• Purpose: Tag management
• Legal basis: Article 6(1)(a) GDPR (consent),

We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. For the use of Google Analytics 4, we have concluded a data processing agreement with Google in accordance with Article 28 GDPR. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a terminal device in order to identify which content users have accessed within one or more usage processes, which search terms they have used, which they have accessed again, or how they have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their terminal devices and browsers.

Pseudonymous user profiles are created using information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographical location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU data traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purpose. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing. Google Analytics uses cookies to analyze how users use the website. We only use Analytics with IP anonymization enabled.

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Website: https://marketingplatform.google.com/intl/de/about/analytics/
Security measures: IP masking (pseudonymization of the IP address)
Privacy policy: https://policies.google.com/privacy
Data processing agreement: https://business.safety.google/adsprocessorterms/;
Opt-out option (Opt-Out):
Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de
Further information: https://business.safety.google/adsservices/ (types of processing and data processed).

Cookies:

• _ga (2 years)
• _gid (24 hours)
• _gat (1 minute)
• Purpose: Website analysis, statistics, reach measurement
• Legal basis: Article 6(1)(a) GDPR (consent)

Additional measures:

• IP anonymization is enabled
• There is a data processing agreement with Google

Consent Mode v2 is used for consent management.

We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie") or similar procedures are used to store information about the user that is relevant for the display of the aforementioned content. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

In addition, the IP addresses of users are stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored as part of the online marketing process, but rather pseudonyms. This means that neither we nor the providers of the online marketing process know the actual identity of the users, but only the information stored in their profiles.

The statements in the profiles are usually stored in cookies or using similar methods. These cookies can generally also be read later on other websites that use the same online marketing process, analyzed for the purpose of displaying content, supplemented with further data, and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign clear data to the profiles, primarily if the users are members of a social network, for example, whose online marketing method we use and the network links the user profiles with the aforementioned information. Please note that users can enter into additional agreements with the providers, for example, by giving their consent during registration.

We generally only have access to summarized information about the success of our advertisements. However, we can use conversion measurements to check which of our online marketing methods have led to a conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used exclusively to analyze the success of our marketing measures.

Unless otherwise specified, cookies used are stored for a period of two years.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Information on withdrawal and objection:

We refer you to the privacy policy of the respective providers and the options for objection (so-called "opt-out") specified by the providers. If no explicit opt-out option has been specified, you have the option of disabling cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas:

a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-regional: https://optout.aboutads.info.

• Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); tracking (e.g., interest/behavior-based profiling, use of cookies); target group formation; marketing; profiles with user-related information (creation of user profiles). Conversion measurement (measurement of the effectiveness of marketing measures).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion." Storage of cookies for up to 2 years (unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Article 6(1)(a) GDPR)

The LinkedIn Insight Tag loads a code when a user visits our online offering and tracks the user's behavior and conversions and stores them in a profile (possible uses: measuring campaign performance, optimizing ad delivery, building custom and similar audiences). It enables the measurement of conversions, the creation of target groups, and retargeting on LinkedIn.

On our website, the LinkedIn Insight Tag is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Cookie policy: https://www.linkedin.com/legal/cookie_policy;
Data processing agreement: https://www.linkedin.com/legal/l/dpa;
Basis for third-country transfers: Data Privacy Framework (DPF), https://legal.linkedin.com/dpa.
Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Cookies:

• li_gc (storage period 2 years)
• bcookie, bscookie, lang, lidc (session up to 2 years)
• Purpose: Conversion tracking, retargeting
• Legal basis: Article 6(1)(a) GDPR (consent)

Conversion tracking serves the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the advertisements. In addition, we measure the conversion of the ads, i.e., whether users have taken the opportunity to interact with the ads and use the advertised offers at (so-called conversions). To analyze the effectiveness of our ads, a cookie is set when users click on a Google ad. However, we only receive anonymous information and no personal information about individual users. The collection, processing, and use of data within the scope of Google Ads Conversion Tracking is based on your consent in accordance with Article 6(1)(a) GDPR.

We use Google Ads Conversion Tracking from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Website: https://marketingplatform.google.com
Privacy policy: https://policies.google.com/privacy
Further information: Types of processing and data processed: https://business.safety.google/adsservices/

Cookies:

• _gcl_au
• Purpose: Measurement of conversions
• Storage period: 90 days
• Legal basis: Article 6(1)(a) GDPR (consent)

Our website uses Google Remarketing for the purpose of displaying personalized advertising on third-party sites. This allows us to target visitors who have already visited our website on other sites. The collection, processing, and use of data within the scope of Google Ads Remarketing (retargeting) tracking is based on your consent in accordance with Article 6(1)(a) GDPR. Also offered by

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
https://policies.google.com/privacy

Cookies:

• IDE (storage period 1 year)
• test_cookie (storage period 15 minutes)
  Purpose: To record and evaluate user interaction with advertisements in order to measure the effectiveness of advertising campaigns and to display personalized advertising based on your interests (remarketing). This may involve cross-device recognition.
  Legal basis: Your consent in accordance with Article 6(1)(a) GDPR
• Legal basis: Article 6(1)(a) GDPR (consent)