RA Maximilian Schwärecke, LL.M.
Consultant
Telephone: +49 30 20 91 29 70
Email: schwaerecke@consilium.media
Maximilian Schwärecke is a lawyer and strategic communications consultant specialising in complex, regulated and reputation-sensitive contexts. His expertise lies in particular in the development of narrative mission statements, litigation PR, employee communications and strategic media relations - especially in legally sensitive and reorganisation-related situations.
From his consulting practice and his previous work as a lawyer in a major international law firm, he has in-depth experience at the interface of healthcare, crisis communication, regulation and corporate ethics. His understanding of supervisory architectures, media-psychological dynamics and intercultural risk situations enables preventive reputation management, client positioning and crisis prevention.
He completed his legal training at Humboldt University in Berlin and Tongji University in Shanghai.
Excerpt from our consulting and practice focus areas
- Implementation of new compliance structures
At a global top management consultancy, including the development of internal and external communication strategies and risk and opportunity analyses in a regulatory context. - Crisis prevention
For a multi-disciplinary consulting firm, including the development of a structured crisis prevention architecture and the preparation of internationally adaptable scenarios for reputation-critical markets. - Crisis communication
In connection with unforeseen developments on a large construction site, including the development of media-psychologically sound core statements and the planning of a credible stakeholder dialogue. - Transformation support in healthcare
Particularly in the context of hospital reforms and cross-sector care, with a focus on (senior) strategic communication – both internal and external. - Intercultural market entry communication
For companies focusing on the DACH market and China, taking into account cultural differences and local market requirements. - Support for corporate transactions
Including the development of internal and external communication strategies to preserve corporate culture and reputation in a regulatory context. - Consulting on strategic communication at the interface between public affairs, professional supervision, politics and the media
Including the development of consistent narratives on professional roles, preparation of formats with a high public impact, and internal scenario planning for reputation-sensitive expectations.
Publications
- Pionierpfade beschreiten – Verbesserungspotenziale bei der Etablierung eines sektorenübergreifenden Versorgungszentrums
Maximilian Schwärecke & Martin Wohlrabe in: Handbuch Sektorenübergreifende Versorgungseinrichtung und Level-1i-Krankenhaus, Ed. Timm/Beivers/Krämer, 1st edition, Heidelberg 2025 - Litigation-PR: Kampfzone CSRD
Maximilian Schwärecke & Carl Hans Ulrich Helzer, prmagazin, December 2024/January 2025 edition
Lectures/Talks
- "Communication strategies for restructuring and insolvency in the hospital sector"
Institute for German and European Redevelopment Law (IDAS) at the Pfeiffersche Stiftungen in Magdeburg-Cracau; lecture at Ideas and Concepts for Hospitals in Difficult Times 2.0 (20 May 2025) - "Strategic communication in special situations"
Erich Pommer Institute; course in the "Digital Media Law and Management" programme (24 May 2024) - "The power of words: How litigation PR shapes processes"
Mainz University of Applied Sciences; guest lecture in the module on commercial criminal law (26 March 2024) - “Transactions of Autonomous Software Agents“
Humboldt University of Berlin; lecture as part of the series Law and AI in cooperation with Humboldt University and Tongji University (1 December 2023) - “The Impact of the Belt and Road Initiative on International Investment Arbitration“
Lecture at the 16th Annual Conference of the European Chinese Law Studies Association, University of Copenhagen (21 September 2022)