Dipl.-iur. Marlen Fasold
Consultant
Telephone: +49 30 20 91 29 70
Email: fasold@consilium.media
Marlen Fasold, a qualified lawyer and certified litigation PR manager, is primarily responsible for providing communications and strategic advice to companies involved in insolvency or white-collar criminal proceedings. In addition to ad-hoc crises, her project portfolio also includes long-term mandates in which she focuses on the development and defence of reputation.
As part of reputation management before, during and after special situations, she is the point of contact for questions relating to internal and external communication across all sectors. This includes mandates from the healthcare, tech, legal and tax sectors, among others. She also specialises in the comprehensive preparation and support of press events - cross-media from print and online to radio and (live) TV.
Excerpt from our consulting and practice focus areas
- M&A-Communication
Among other things, comprehensive support for an investor process in the healthcare sector in the context of restructuring law, with changes of subsidiaries to six different new owners, including a focus on achieving balanced press coverage and building trust to ensure orderly transitions in communication with employees, patients and business partners. - Restructuring communication
In various protective shielding and self-administration proceedings as well as regular insolvency proceedings across various industries, including healthcare, pharmaceuticals, fitness franchises and fashion, providing communicative support for procedural steps vis-à-vis internal and external stakeholders. - Reputation restoration
Following damaging reports on TV and in print about criminal behaviour by users of a social network, we provided communication support for cooperation models with investigative authorities in the area of cybercrime. - Crisis communication
In connection with criminal investigations against employees to protect the company's reputation, e.g. in a clinical environment where there is suspicion of corruption/assault against a chief physician. - Change-Communication
In the corporate law context of a medium-sized family business, to strategically align communication formats and content in order to address the information needs of a ready-made group of stakeholders.
Lectures/Talks
- "Strategic communication in special situations"
Lecture as part of the Master's program "Digital Media Law and Management" of the Erich Pommer Institute at the University of Potsdam (16 May 2025) - "Litigation-PR"
Lecture as part of a course at the Danube University Krems (20 September 2021) incl. workshop on a case study from practice - "Trust- and value-based communication in special situations: What matters especially for hospitals"
Lecture as part of the seminar "Crisis management in challenging times - recognizing imbalances, taking countermeasures & seizing opportunities" of the Hessian Hospital Association (HKG) (1 December 2022) - "The Role of Internal Communication"
Lecture as part of a seminar on crisis communication for a nationwide charity (21 September 2022) - "In-depth Aspects of Legal Communication III - Litigation PR"
Lecture as part of a course at the Danube University Krems (20 September 2021) incl. workshop on a case study from practice