Dipl.-iur. Marlen Fasold

Consultant

Marlen Fasold, a qualified lawyer and certified litigation PR manager, is primarily respon­sible for providing communi­cations and strategic advice to compa­nies involved in insol­vency or white-collar criminal pro­ceedings. In addition to ad-hoc crises, her project portfolio also in­cludes long-term mandates in which she focuses on the develop­ment and defence of reputation.

As part of repu­tation manage­ment before, during and after special situations, she is the point of contact for questions relating to internal and external communi­cation across all sectors. This includes mandates from the health­care, tech, legal and tax sectors, among others. She also specialises in the compre­hensive prepa­ration and support of press events - cross-media from print and online to radio and (live) TV.

Excerpt from our consulting and practice focus areas

  • M&A-Communication
    Among other things, comprehensive support for an investor process in the healthcare sector in the context of restructuring law, with changes of subsidiaries to six different new owners, including a focus on achieving balanced press coverage and building trust to ensure orderly transitions in communication with employees, patients and business partners.
  • Restructuring communication
    In various protective shielding and self-administration proceedings as well as regular insolvency proceedings across various industries, including healthcare, pharmaceuticals, fitness franchises and fashion, providing communicative support for procedural steps vis-à-vis internal and external stakeholders.
  • Reputation restoration
    Following damaging reports on TV and in print about criminal behaviour by users of a social network, we provided communication support for cooperation models with investigative authorities in the area of cybercrime.
  • Crisis communication
    In connection with criminal investigations against employees to protect the company's reputation, e.g. in a clinical environment where there is suspicion of corruption/assault against a chief physician.
  • Change-Communication
    In the corporate law context of a medium-sized family business, to strategically align communication formats and content in order to address the information needs of a ready-made group of stakeholders.

Lectures/Talks

  • "Strategic communication in special situations"
    Lecture as part of the Master's program "Digital Media Law and Management" of the Erich Pommer Institute at the University of Potsdam (16 May 2025)
  • "Litigation-PR"
    Lecture as part of a course at the Danube University Krems (20 September 2021) incl. workshop on a case study from practice
  • "Trust- and value-based communication in special situations: What matters especially for hospitals"
    Lecture as part of the seminar "Crisis management in challenging times - recognizing imbalances, taking countermeasures & seizing opportunities" of the Hessian Hospital Association (HKG) (1 December 2022)
  • "The Role of Internal Communication"
    Lecture as part of a seminar on crisis communication for a nationwide charity (21 September 2022)
  • "In-depth Aspects of Legal Communication III - Litigation PR"
    Lecture as part of a course at the Danube University Krems (20 September 2021) incl. workshop on a case study from practice

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