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PR-Magazin Column

Every month in the PR magazine we answer a reader's
"Litigation PR question of the month".

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15

Lawyers refuse to cooperate with communicators in the context of legal proceedings

15

There is a trend towards fewer and fewer, but they should still exist: Lawyers who steadfastly refuse to cooperate professionally with communicators in the context of legal proceedings. What would you advise in such a situation?

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15

How much transparency and honesty is necessary in a crisis?

15

"How much transparency and honesty can a good communication strategy tolerate in a crisis? Or in other words, has the statement "no comment" become obsolete?"

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14

How can companies be convinced of legal communication?

14

"How can PR consultants position themselves as experts in the field of litigation PR? Or how can they convince companies that good communication work during a legal dispute makes sense, even if companies probably do not think of legal communication as the first thing in these times?"How can companies be convinced of legal communication?"

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13

What influence does litigation PR have on process participants?

13

"Are there studies that show that litigation PR has an average positive influence on, for example, the respective defendant?"

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12

How should smaller press offices react to crisis inquiries?

12

"A client of the agency is involved in a legal dispute - however, the agency itself is not responsible for crisis communication or strategic legal communication. Nevertheless, the agency receives initial inquiries from various media even before further action could be discussed with the client. How should the contact person react ad hoc on the phone?"

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11

Who is liable if the PR is wrong?

11

"What legal consequences may arise if PR activities during a dispute are based on - knowingly or unknowingly - erroneous facts that become apparent in the course of the proceedings?"

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10

What should litigation PR be like in patent disputes?

10

"One of our customers is a German industrial supplier, which advertises with various technical patents. The customer fears that a US competitor is suing and claiming the most valuable patent for himself. This could entail considerable financial burdens for the company. What is a possible solution in the area of B2B PR in this case?"

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9

What role do social media play in litigation PR?

9

"What role do social media play in litigation PR and to what extent do social media influence the strategy for litigation PR?"

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8

What do I have to be aware of in the case of litigation PR for antitrust damages?

8

"Our company is a victim of the sugar cartel. Now we want compensation from the cartelists. At the same time, the management would like us to increasingly seek the public. What should we pay attention to?"

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7

What does PR mean for in-house lawyers?

7

"Are there any experiences of how lawyers can be made more familiar with the necessity and possibilities of communication within the company? As soon as we try that internally, we are assumed to only want to save our own job. Or should the media be given the extension numbers of the acting judiciaries, so that they get a feeling for the external situation?"

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6

What should PR look like during public prosecutor's investigations?

6

"Our house has been under investigation by the prosecution for quite some time now. At first we kept a very low profile with journalists, but in the meantime we would like to communicate a little more openly. What should we pay attention to?"

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5

What are the right clothes in the court room?

5

"Our board, which is always very casual in public, also wants to appear in jeans and sneakers at a public court hearing in which liability issues of our company are discussed. Should I push him to a suit and tie?"

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4

How far are public prosecutors allowed to go in press work?

4

"The public prosecutor's office is investigating our CFO on suspicion of corruption. At the same time, we have the impression that the public prosecutors repeatedly give the editorial offices a fairly accurate picture of the current state of proceedings. Is such media work legitimate?"

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3

Termination of proceedings or main trial?

3

"Our managing director is under investigation on suspicion of embezzlement. His defense attorney is now trying to get a case dismissed. The court would then refrain from prosecution here under conditions and instructions, a trial would be over. How can this be assessed communicatively?"

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2

Can judges work as in-house lecturers?

2

"Judges have been lecturers or authors in our company for years. Adequately remunerated, of course. Do we need to pay special attention to anything in the future?"

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1

What should press releases look like during ongoing proceedings?

1

"How can we inform judges in ongoing proceedings that for strategic reasons we sometimes do not have to argue "in conformity with the law" in our press releases, or is this usually understood in court?"

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